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We believe in the power of branding. We are witnesses of its overwhelming strength when working with a brand using a holistic view, comparing it with the rest of the brands in the same universe, understanding the essence of the consumer and clearly acknowledging the benefit that the product or service has to offer.

We strongly believe that a brand that has the correct structure and amount of boldness is capable of generating a niche, dominating a market and even expanding its horizons. For this to become a reality the brand must be coherent, consistent and sufficiently valuable in order to maintain itself in real movement.

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We make branding. We generate experiences for the consumer that not only result in sales but also leave a mark in people. We believe that emotions and “perceived value” define the call to action.

Today´s scenery for brands is too much information and lack of time. This is why we value feelings over information. Brand design presents a non-verbal shortcut to our cognitive system and because of this we need to construct values that transcend through time.

Any design intervention must arise from a strategic resolution. Design works like an inductive and coordinated force. It`s not decorative. Design in Mandarina isn´t about drawing or tendency, its about a plan.

OUR RECIPE

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UNDERSTAND

We listen to our clients in order to learn. We then observe the market and investigate its consumers. All this helps us diagnose the situation in order to define a real framework reference about the brand. From this point we then move forward with a consented strategy.

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CREATE

We represent the vehicle to materialize an idea. We execute a strategy for the brand, plan its development, establish its concept, create its personality, build its aspect, give it a voice and determine how it should behave.

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PRODUCE

Whatever the vehicles we plan to use, we need to build them in order to reach our goals. These can be presented as a campaign, a website, a video, an event, graphic pieces or all of these put together. We make it a reality.

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REPEAT

Launching the project is just the beginning. Then comes the analysis where we must make sure that the selected tools comply with the functions for which they were created. Nothing works forever, and this is the opportunity for adjusting screws in order to keep the project running.

SERVICES

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ESTRATEGIA

Branding
Naming
Planning
Consultoría
Social media

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CONTENIDO

Storydoing
Social media
Branded content
Social listening
Influencer marketing

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DIGITAL

Diseño de web & Apps
Ecommerce
Enfoque UX/UI
Mobile first
Posicionamiento digital
SEO & SEM-Display Network-Retargeting

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PRODUCTION

Ilustración
Packaging
Señalética
Diseño Editorial

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MARKETING

Campañas integrales
Métricas y análisis
Investigación de mercado
Mobile marketing

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EXPERIENCIAS

Eventos
Activaciones
Diseño de puntos de venta
Merchandising Personalizado

KEY PEOPLE

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DIRECTOR & FOUNDER

Degree in Social Communication
Universidad Austral

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STRATEGY DIRECTOR

Degree in Social Communication
UCES

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ART DIRECTOR

Graphic Designer
UBA

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DIRECTOR DE ARTE

Diseñador Gráfico
UBA

“IDEAS COME AND GO.
BRANDS ARE FOREVER.”

instagram.com/marcuolo
linkedin.com/marcosllerena

“NEW IDEAS ALLOW YOU TO SEE THE REALITY WITH ANOTHER PRISM, REFRAMING YOUR ENVIRONMENT, THAT'S WHY I LOVE THEM.”

instagram.com/nicocampo
linkedin.com/nicolás-ocampo

“YOU COULD HAVE ALL THE MONEY OF THE WORLD, BUT YOU COULD NEVER BUY… A DINOSAUR.”

behance.net/caruchoix
instagram.com/caruchoix
caruchoix.tumblr.com

“EL DISEÑO ES UNA HERRAMIENTA SOCIAL QUE RESPONDE A LAS NECESIDADES DE SU ÉPOCA.”

flickr.com/difilippo
facebook.com/elnautilus

MEET THE TEAM

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