We believe in the power of branding. We are witnesses of its overwhelming strength when working with a brand using a holistic view, comparing it with the rest of the brands in the same universe, understanding the essence of the consumer and clearly acknowledging the benefit that the product or service has to offer.
We strongly believe that a brand that has the correct structure and amount of boldness is capable of generating a niche, dominating a market and even expanding its horizons. For this to become a reality the brand must be coherent, consistent and sufficiently valuable in order to maintain itself in real movement.
We make branding. We generate experiences for the consumer that not only result in sales but also leave a mark in people. We believe that emotions and “perceived value” define the call to action.
Today´s scenery for brands is too much information and lack of time. This is why we value feelings over information. Brand design presents a non-verbal shortcut to our cognitive system and because of this we need to construct values that transcend through time.
Any design intervention must arise from a strategic resolution. Design works like an inductive and coordinated force. It`s not decorative. Design in Mandarina isn´t about drawing or tendency, its about a plan.
Diseño de web & Apps
SEO & SEM-Display Network-Retargeting
Métricas y análisis
Investigación de mercado
Diseño de puntos de venta
DIRECTOR & FOUNDER
Degree in Social Communication
Licenciado en Comunicación Publicitaria e Institucional
Front End Developer